To reach Russians, we need a tailored approach

Advertisements
April 28, 2010
The article “In ‘model’ effort, a local camp reaches out to Russian emigres” in the April 1 issue of NJJN returns several times to the question: Why are Russian Jews not involved in American-Jewish institutions? The people who accept the mission of engaging “minority” communities into the mainstream have to find out what the community needs and how they might be different from the mainstream.
In general, the task is not easy, because Russians deeply distrust authorities, are skeptical about organizations, and are severely “allergic” to any ideology imposed on them. They left Russia sick of being constantly forced to be part of some organization, starting for each Soviet child in the first grade and never optional.
Many American-Jewish leaders and institutions accept as a given that Jews attend synagogue, so the fact that Russians do not attend looks like a failure to engage them Jewishly. For Jews in the USSR, attending a synagogue was, at best, for a very small number of people, a form of political protest in the late 1960s to early ’80s (most did not think of attending synagogue in the 1950s; too many perished under Stalin’s repressions).
For Americans, “Jewish” means religion. For several generations of Russian Jews, their self-identification was secured by their non-Russian last names, was imprinted in their “non-Russian” faces, and was reinforced through name-calling in schools (“Zhid,” or kike). Adult family members and their close friends would speak in low voices about double standards for Jews and non-Jews when applying for college admission or a job, or share scary stories of Stalin’s terrible “Doctor’s Plot.” The Soviets taught their Jews that they are Jews very effectively without synagogues.
Why don’t Russians send their kids to Hebrew school? Many do. However, a majority of such schools are at synagogues and for Russians for whom synagogue attendance is not a part of being Jewish, a membership fee that greatly exceeds the tuition is a turn-off. People are ready to pay for something they value, but are not ready to pay for something they do not need.
What is traditional for American services (songs, prayers) is not traditional for Russians, so they often feel they don’t belong. There is enrollment of Russians at the JEPY school in Livingston, affiliated with Aish HaTorah, because it has no membership fee, and the talks given by its rabbis during the High Holy Days (which most Russians do attend) is more philosophical than purely religious. It appeals to people intellectually active but lacking a basic religious education.
Another issue is that in Russia, education was one of the highest priorities for Jewish families — perhaps their only social defense. With all religious institutions destroyed, business opportunities eliminated, and anti-Semitism blossoming, education was the only asset that would help them hold a decent position in the society. So some families are just not satisfied with the level of instruction in religious schools and consider it rather a social club than a school.
I am glad that the executive director of NJ Y Camps, Leonard Robinson, has offered services that meet the needs of Russian families. NJ Y Camp’s work proves that if a person or organization really cares about the needs of a minority community, the community will make steps toward the mainstream.
That being said, let’s not forget the Russians who are creating “parallel structures” within the Jewish world. Here are just a few examples among my fellow Russian Jews in Livingston:
- Alexandra Kreifus organized a fund-raiser for the LIBI Fund, featuring a Russian-Jewish expert on the Arab-Israeli conflict, which collected $7,500 to assist members of the Israel Defense Forces.
- Russian families at my music school presented a Russian children’s Purimshpiel at the Livingston Public Library.
- •Alla Meikson is a project manager of “MyStory,” which aims to preserve the oral history of the last wave of Russian-Jewish immigration to the United States. Russian Jew Sergey Brin (one of the creators of Google) donated $1 million to HIAS for this project.
- Four local Russian Jews are organizing a Museum of Human Rights, Freedom, and Tolerance (see related article). More than 90 percent of its sponsors are Russian Jews.
These and many other examples show that being Jewish is important for Russian Jews, but Russian Jewry is a separate ethnic group with a different history, cultural values, language, and sense of humor.





Comments
Ellen Gonik
April 30, 2010
This article includes the most thorough analysis of Russian Jewishness and their embedded commitment to being Jewish without having an actual religious association. Well-thought through and most importantly right-on-the-money information.
Grigory Gurevich
April 30, 2010
Marina, bravo! You said what is on the mind of amost 90% of “russian jews” who came to US.
Wonderfukky written and I hope understandable for “american” jews and all other readers.
Mikhail Vainshtein
May 01, 2010
Nice article, thank you.
The ‘Russian Jews’ are united by semi-artificial features because they are not religious and do not know their ancient language and traditions very well (who knows his/her own genealogy for many generations?).
Nevertheless, they were pressed to be united in communities. You can compare this situation with fiction book by Kurt Vonnegut Jr. where the whole US population should be arifically separated into closed communities - randomly, by computer. ‘Ten thousand brothers and sisters,’ I told him. ‘One-hundred and ninety-thousand cousins.’ (K. Vonnegut Jr. “Lonesome No More!”). It worked in the former Soviet Union very hard.
It was source of trobles to belong to this kind of community. The ‘Russian Jews’ joke of 60s: A jew sees an afroamerican man who reads jewish newspaper. He asks: - Budy, do you have not enough troubles of your own?
Albina Gofman
May 04, 2010
Marina, thanks for the article. Very well written and to the point.
I find myself explaining these simple facts over and over again to my friends and coleagues who grew up in more organic cultures. Even a well read and traveled american finds it very difficult to understand that someone who was born and raised in Ukraine is not considered a Ukrainian, calls themselves a Jew but does not practice Judaism in a way acceptable by any standard, speaks Russian at home and spends endless amounts of energy to preserve this language in their American born Jewish children. The idea of ‘ethnical’ Jewishness, so successfully instituted by the soviets, appears to most americans as something quite absurd.
I am saving the link ... may save me a story one day :)
Boris Zelkin
May 05, 2010
This is an excellent article;
Marina Goldin was able to show the difference in the perception of life values for different social Jewish groups.
Beautiful part, the explanation is written in a very brief and intelligent manner, offering every reader a respectful attitude to any member of “Jewish” community.
For me, main thing that author of “Russian Jews” showed how different is real life and cultural values of Russian Jews from the existing American-Jewish communities and organizations.
I love the article. Thanks a lot.
Elena Zusmanovich
May 07, 2010
Marina,
You are right. The research we’ve done in 2008 in SF Bay Area confirms your conclusions.
Those who are interested in details can have a look here: http://www.bjesf.org/downloads/ReportRussianJewishEducationinBayArea.pdf