For whom the billboard tolls
Tuesday, January 22nd, 2008Another story to make a Jewish grandmother blanch, and a very strong piece of investigative journalism that a Jewish newspaper — mine , for instance — should have been all over: The Bergen Record has this doozie about the “Outreach Center,” actually a Brooklyn synagogue that places ubiquitous billboards seeking car donations to “Help Children in Need.” In a nutshell:
Several of the charities it says it supports haven’t received any payments since 2002, and have raised objections to the Outreach Center’s use of their names.
A spokesman maintains the Outreach Center donated “close to $1 million” to charity last year out of its total $1.6 million budget. And yet,
The Web site lists no donations from 2003 through 2005 and just $45,000 to a range of charities from 1999 through 2002.
Meanwhile, because the Outreach Center declares itself to be a religious organization, it “isn’t required to file tax returns that secular charities must make publicly available.” In the past six years it has loaned $475,000 to real-estate developers, according to public documents.
So what is the Outreach Center? In fact, it is
Kehilas Mevakshai Hashem, a storefront Orthodox synagogue headed by Rabbi Yehuda Levin.
The Record describes Levin as “the arch-conservative religious leader who stirred up controversy in Jerusalem last year by organizing opposition to a gay pride march there and promising, ‘There’s going to be bloodshed — not just on that day, but for months afterward.’” He also filed an unsuccessful lawsuit to block the opening of the Museum of Jewish Heritage — A Living Memorial to the Holocaust in Manhattan, “over its inclusion of information about homosexual Holocaust victims.”
Not that there is anything wrong with a rabbi holding strong opinions. But somehow I doubt many people donating cars to “help children in need” share them.
A sidebar detailing other Orthodox organizations — Heritage for the Blind and JOY for Our Youth — in the donated-car business is similarly troubling. JOY runs the Kars4Kids radio jingle and “took in more than $9 million in 2006, according to its most recent tax return, and gave $7.6 million to Oorah, another Lakewood charity formed in 1980.” Oorah provides scholarships for yeshiva kids, but the radio spots make no mention of its religious purpose. Not fraud, apparently, but certainly and purposely coy, down to the picture of the African-American kids who used to grace its web site.
Caveat emptor? (What’s Latin for “those looking for a tax break beware”?) But a troubling picture emerges of Jewish institutions raising money for their own purposes while playing on the sympathies of a public that probably thinks it is helping kids of all faiths, and certainly isn’t interested in supporting a relgious institution’s particularist agenda.
Before you sympathize with the beleaguered fundraisers just trying to keep their Jewish institutions afloat, ask yourself — If you found out the March of Dimes was sending most of its money to build a church and send kids to Catholic school, would you feel a little, I don’t know, duped?

JustASC is written by Andrew Silow-Carroll, Editor-in-Chief of the 