JustASC

Blogging from the American Jewish Press Association conference in Washington DC. Editors and publishers representing many of the 100 or so Jewish weeklies and other specialty publications in the country.

The theme, to be perfectly blunt, is “A Dying Medium for a Shrinking Community.” Everyone is trying to figure out how to keep the lights on, if not this year, then 10 years down the road. Where are the young readers? How can we, and should we, migrate people to the Net? Is there a bizness model for what we do? What is it we do, exactly?

There was a brainstorming session last night with Danny Krifcher, the former AOL exec. vice president and president of JTA, the Jewish news service. I decided the biggest question we (my newspaper, and perhaps the Jewish community) can answer in the next decade is, “What do ‘they’ want, and why would they need it from us?’”  — they being an increasingly dispersed Jewish community, divided among the ever-more engaged minority and the ever-more divergent majority.

This entry was posted on Monday, June 23rd, 2008 at 10:17 am and is filed under JustASC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.