JustASC

My column this week, in the participatory journalism tradition of The Year of Living Biblically and My Jesus Year:

Lotsa Matza: A Year Without Hametz — It’s tough enough to go without bread for the eight days of Passover – imagine 12 months eating shamelessly overpriced foods that contain not a whiff of leavened products, rice, corn, or anything else that brings pleasure to life. In Lotsa Matza, I will ingest matza brei for breakfast, matza ball soup for lunch, and gallons of Pepto-Bismol at dinner. (Possible marketing tie-in: April is Irritable Bowel Syndrome Awareness Month.) On the serious side, I will investigate the kosher food business, and get to the bottom of such burning questions as, Is there any difference between eating a bowl of Manischewitz Fruity Magic breakfast cereal and injecting a half-cup of maple syrup directly into your veins?

Read the whole thing.

This entry was posted on Friday, April 17th, 2009 at 4:12 pm and is filed under JustASC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.