JustASC

The New York Times announces the wedding of NJ real estate baron and publisher Jared Kushner to Ivanka Trump, and the Forward has a piece by Sylvia Barack Fishman, Judaic studies prof at Brandeis, about what it means when the scion of a prominent Orthodox family marries an equally prominent Jew-by-choice:

In part, the relative nonchalance that greeted this high-profile pairing reflects a sea-change over the last century in attitudes toward Jews in America: Marrying a Jew — even becoming a Jew, as Ivanka has done — no longer means removing oneself from high society. On the contrary, becoming a Jew may mean joining one of contemporary American society’s most enticing cultural streams.

I think that should be Judaism’s new advertising pitch: “One of Contemporary America’s Most Enticing Cultural Streams!”

It sure beats the old one: “Now with twice the guilt!”