JustASC

28 Days, 28 Ideas is a collaboration of six blogs and organizations that will be putting forth daily ideas “to transform the Jewish future.”

Day 1 belongs to Jewish journalism. Ami Eden of the JTA suggests more collaboration, but not of the “let’s have fewer but better Jewish media” variety:

The bean counters out there might say: Did the Forward, New York Jewish Week and JTA need a total of four Washington reporters during the 2008 election season? Why not just share one, or maybe two? I’d put it another way: Keep all four, but instead of having them chase the same stories, bring them together to create that robust D.C. bureau of my dreams, capable of competing with any media entity in the world and, more important, producing the sort of specialized, high-quality content that would attract more readers, keep Jews better informed and, if done properly, create new revenue streams that weren’t there when we all were doing our own thing.

Along those lines, JTA’s philanthropy blogger/reporter Jacob “The Fundermentalist” Berkman is formulating a proposal for creating a new Jewish philanthropy news service — Little Tin Box — that would bring together the reporting of several media entities. The assumption is that readers (and business interests) would be better served if three or four reporters working independently for their respective publications found a way to coordinate their efforts to create a specialized brand featuring more reporting and new premium content.