If this is a hoax, they’ve done a good job at covering their tracks: A new restaurant in Williamsburg, Brooklyn called “Traif,” “celebrating pork, shellfish & globally-inspired soul food.”
Jason Marcus, “the chef and co-owner of Traif,” explains at this blog:
Traif is a hebrew word that essentially refers to un-kosher foods. I am Jewish, although obviously not great at it. So, Traif is a restaurant that celebrates the foods that I love most, which just so happens to be the foods that I am not supposed to eat. At Traif, we will feature pork and shellfish. Do you like bacon in everything, wish that your bowl of moules-frites would never end? Then, you might be very excited for Traif.