AJCongress: Not dead yet?
Thursday, July 22nd, 2010Richard Gordon, the president of the American Jewish Congress, issued a statement clarifying the status of his organization following reports that it had “suspended its activities after running out of funds.” Gordon said the organization will maintain a “skeletal” staff (I think he means skeleton, unless they don’t intend to feed them) while they ponder their next move:
In the interim, in consultation with our board, we will be considering how to move forward. We will consider several options, including the possibility of reconstituting the American Jewish Congress as a more streamlined, effective and modern organization that will continue to serve the Jewish community in the United States and abroad and supporting the efforts and security of the State of Israel.
About that last clause — “supporting the efforts and security of the State of Israel.” I’m all for that, but maybe part of the AJCongress’ problem, and that of other now-struggling Jewish orgs, is that they spend too much time, money, and energy doing what too many other groups do anyway. Between AIPAC and J Street, ADL and Peace Now, JINSA and AJCommittee, the federations and the synagogue movements, The Israel Project and the Conference of Presidents – aren’t there enough Jewish organizations “supporting the efforts and security of the State of Israel” and going after the same dollars to do so?
If I were an AJCongress leader I might ask the following questions: “What can we do that no one else is doing? What wouldn’t get done if we were to disappear? ”
Why not rebuild the brand around something unique — like its top-notch legal affairs department — and leave the Israel advocacy to someone else?



JustASC is written by Andrew Silow-Carroll, Editor-in-Chief of the 