Because “Daffy Dan’s” sounded better than “Unnerving Irving’s”
Wednesday, March 30th, 2011JTA eulogizes Irving J. Shulman, the entrepreneur whose Elizabeth NJ discount store grew into the Daffy’s chain:
Irving J. Shulman, the retail entrepreneur whose discount clothing store chain moved onto Manhattan’s tony Fifth Avenue promising “bargains for millionaires,” died March 25 at 96.
Shulman died just short of the 50th anniversary of the opening of his original store, Daffy Dan’s Bargain Town in Elizabeth, N.J.
The family-owned chain, now with 17 stores in New York, New Jersey and Pennsylvania, and with plans to open in Times Square, had $150 million in sales in 2009, said company chairman Marcia Wilson, Shulman’s daughter.



JustASC is written by Andrew Silow-Carroll, Editor-in-Chief of the 