My friend Marc Klein, former editor of San Francisco’s Jewish weekly j. and a dean of our profession, has a new kidney donated by one of the paper’s readers. Here she explains her “favorite” reasons for answering an appeal in the paper for a kidney donation for Marc:
Another favorite thing: the Jewish newspaper, where she first found out about Klein’s predicament. Adelman says she felt a special bond with the man well before they ever knew each other.
“It’s all about the j., the Jewish Bulletin,” says Adelman, a reader for nearly 30 years. “The whole time I’ve lived in California [since 1983], Marc was running the paper. Even when I moved back to Maine and even when I made aliyah, I still ordered the j. To me it was like the [S.F. Chronicle’s] Pink section; I loved that I could see what everyone was doing. It keeps people connected.”
Now that’s reader loyalty.