T + S ÷ P + A = R

Let T be the offender’s track record and S stand for the severity of the remark as determined by its classic anti-Semitic content or the hurt perceived by its target.

Without knowing who the designer is, T is hard to answer. S, though, ranks pretty high.

Divide that by P (private or public nature of offense) plus quickness and seeming sincerity of the Apology, and you arrive at the appropriate Rebuke.

P is very high since it appeared on TV. Q? Unknown; as far as I know there hasn’t been any. R is medium, since the first rebuke appeared in a major metropolitan newspaper.

As time goes by, perhaps the figures will need rejiggering.